The Missing Link in Promoter Creation
Customer Interaction…
Perhaps you have tried to create Promoters by focusing exclusively on your company’s products and processes. If that is the case, you could very well be failing to look at the one of the most important facets of Promoter Creation: how your Customer Interaction Employees interact with your invaluable customer base. Indeed, your products and processes may be top-notch, but if your customers are not satisfied with the way in which your company relates to them through your CIEs, they will more than likely never make that step to Promoter….and if they do, they will not likely stay there.
If, on the other hand, your CIEs have the skills and competencies to build a dynamic Promoter Creation relationship with your customers, they may not only create a Promoter, they actually may be able to save a Promoter when there is a “breakage” in your products or processes. Your CIEs could very well be the “missing link” in your ability to create and maintain Promoters.